If you’re looking to raise your business to a more global scale, you have to make sure you have a solid domestic operation. Feeling like you’re ready to take the world on is different from actually being prepared. If this is what you’ve been working so hard for in the past months, then brace yourself for these five fiery tips from master entrepreneur Lee S. Rosen to ensure that your foray into the international scene doesn’t fall short.
1. Decide which product or service you want to take global.
The smart way to enter the international scene is to start with a rock-solid product that you can carry to global success. Have a long menu of products and services? Don’t bring everything first. Choose one that you feel most confident parading around in and start from there. Remember, if you give clients too many choices, you might end up with no customers at all. Know what your top seller is and enter the market with a bang.
2. Use your domestic business success as your anchor.
You succeeded locally because you managed to get everything in line. In short, people like your offerings, know where to find you and come to you repeatedly. They also tell their family and friends about you and you have a positive relationship with them. Bank on these to tap into the foreign market. In this phase, slow and steady wins the race. While launching with a major flourish will get attention, building a lasting partnership with your new clientele is a whole new ball game.
3. Maximize your people.
Invest in trainings for your staff, especially the ones who will be handling your international business. Lee Rosen’s Miami business, Healthy Bees, didn’t succeed by simply staying with the status quo. He, as the owner, took time and effort to learn more about the international scene and invested in having his staff learn the same techniques, as well.
As your business goes global, everyone has to be on the same page and, ideally, bearing the same sets of skills and know-how. Develop an organizational environment that encourages a culture of shared values. This way, no matter what challenges may come your way, you and your team stay and grow together.
4. Go online.
The easiest way for your target international clients to know more about you is to have an online presence. Set up an official website, launch a blog, get listed on digital yellow pages, create interactive social media accounts. Lee Rosen’s Healthy Bees would not have had a wide impact if not for his highly informative website and strong online presence. If you’re unsure how to go about this, you can hire digital marketing agencies to help you set the stage and spread the word.
5. Do not be afraid to go global.
It can be a pretty intimidating thought and that’s understandable. Expanding your local business to the international scene can feel daunting and difficult. However, do note that with the right tools and focus, you can take your products and services to a wider market. By widening your reach, you boost potential earnings for your business.
In the case of Healthy Bees, Lee Rosen recalls his experience when he was starting out. “I wasn’t sure we could do it. But we did and I’m glad we took the risk.”